MorningStar Automotive provides auto dealers with leads, online training, and staffing through other automotive agencies Nationwide.

We work with F&I product agencies, advertising agencies, automotive training companies, and other automotive professionals to increase their value to their dealers.

We specialize in quality lead generation solutions including highest rated dealership websites, lead handling technology and phone training, online sales, desk, F&I, and service advisor training, and staffing of quality, trained personnel for key dealership positions including sales and F&I. We have paid out more than $2,000,000 in partnership profits to our agency partners whom we serve - and we never compete with our agency partners.


Double or Even Triple Organic Leads!

Our recommended FusionZONE Automotive websites produce additional in-market LIVE LEADS per month without increasing costs. Over 1000+ dealers served!

Faster and Perfect Lead Handling!

Respond to price leads instantly with better tech, and move form leads to live phone calls in seconds - without relying on anyone at the dealership to make an out-bound call!

Train Everyone Daily!

Phone, Sales, Desk, F&I, and Service Advisor training provided by College of Automotive Management DAILY to every employee’s mobile device to increase closing ratios, gross profit per sale, and CSI in days! Over 5000+ courses completed!


MorningStar Automotive recognizes The College of Automotive Management as the most target rich environment to recruit ethical, educated, skillful and committed automotive professionals.

Graduates of the College often pay for their own training (committed), and rate the training excellent as they agree with the processes taught which focuses on achieving 100% verified CSI as a pathway to higher profits (ethical). The College offers placement assistance to those graduates that complete all courses with 100% test scores (educated). Since 1992 the College has graduated thousands of these automotive professionals and through its 30 year network of relationships throughout the automotive industry, has helped place them in automotive dealerships across the country as F&I Managers, Sales Managers, top producing Salespeople, and other leadership positions.

Approximately half of those graduates of the College came from other industries and were equally successful (often more successful) than those with prior automotive experience because they learned everything the right way at the College where real life experience and success is taught. Students of the College are looking for a fast-track to higher sales income and management positions and have realized their dreams thousands of times as a collective group as they become record-setting top producers (skillful) in automotive companies nationwide. Graduates endure hundreds of hours of education, testing, role plays, and assignments to earn an automotive career diploma.

MorningStar Automotive and the College of Automotive Management have entered into an agreement to help provide these career minded automotive professionals to Morningstar Automotive Dealers through the MorningStar NetWork Partnership Program (MorningStar Agents) for no charge to the graduate or the employer. Historically, employers have offered tuition reimbursement as an added incentive to attract these graduates to their organizations - as there is a limited supply. Quality, trained, committed people is a challenge for any company including retail automotive dealerships. Having access to College of Automotive graduates is another big value add in the vendor/dealer relationship.

Agency Partner Details